The reason is not simply that more households own DVRs — 33 percent compared with 28 percent at this point in 2008 — helping some marginal shows become hits. It is also that more people seem content to sit through the commercials than networks once thought.I do not understand that at all. I don't have a DVR, but I do have a VCR and DVD/RW combo unit, so I record the shows I want to see. I watch them later, precisely because I can then fast-forward through the commercials. For one thing, in an hour-long show, nearly 30% of that time is for commercials. Second, most commercials are so annoying that they occupy most of the entries on this blog.
People have to be really dead-ass lazy to sit there like a slug and watch the commercials on a show that they recorded. No wonder their children would be smart to study Mandarin.
1 comment:
What's even sadder is that many DVRs have the means to skip commercials automatically if you set them up that way.
I suspect this trend has something to do with the commercials being almost as entertaining as the programs they interrupt.
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