See, there you are, before work on your lunch hour. You go to the store to buy a few things, figuring it'll be a quick in-and-out because you're tight for time. But you get into the store and you can't find the shit you need because some marketing
Their idea, of course, is that by making you tramp around the store, they'll "expose" you to other merchandise and maybe you'll buy something else, too.
Sadly, no. You'll just get what you need and you'll leave the store, seething because it took you five additional minutes to find the stuff you went there for, and possibly you had to track down one of the "associates" to direct you to the stuff they so helpfully relocated.
And so, later than you planned, you leave the store, angry as fuck, and wishing that you could stick the marketing guys' heads on pikes outside of corporate as a lesson to No Longer Fuck With People.
But only Vir Cotto got a wish like that granted.