Poofy Language Griping

When did "saving", "customizing" or "maintaining" stuff become "curating"?

What triggered this mini-rant was the New London Day's website, which tells users to "look at the bottom of your browser window for a new version of [the 'of interest'] feature, which allows you to customize and curate stories based on your preferences."

So remember kiddies, you don't fix up your old heap of a car, you "curate" it.

You're not a stamp collector, you're a "postage curator".

You're not a "hoarder", you're an "insatiable curator".

Can we find a cure for this overuse of "curate"? Maybe the forced administration of a little curare?

(And get offa my lawn, while yer at it.)