More than 400 Macy’s stores in the US will open Toys ‘R’ Us shop-in-shops next year, the company announced [in August].
The department store company is reviving the once-defunct American toy company through a partnership with brand management company WHP Global, which bought a controlling stake in Toys ‘R’ Us parent company Tru Kids earlier this year.
In a statement, Macy’s chief merchandising officer Nata Dvir said significant sales growth in the retailer’s existing toy business prompted it to look for opportunities to expand its footprint. Macy’s website has already started selling toys.
Taking one bankrupt company and merging it with another troubled company doesn't sound like a sensible thing to do. But I didn't go to MBA skool, so what do I know. I didn't notice the press releases, but now there are commercials airing.
1 comment:
A neighbor and a few coworkers were recently let go from a Macy's probably because they are hurting. This seems like the merger of Kmart and Sears where it basically finished off both of them. It's kind of ironic in Sears' case since they were a major leader in the mail order business but couldn't or wouldn't keep up with the "add to cart" businesses that are now flourishing.
Post a Comment