President Donald Trump sat down on Sunday afternoon with Fox News for the president’s now-customary pre-Super Bowl interview. The segment with “O’Reilly Factor” host Bill O’Reilly, which aired during Fox Broadcasting’s pre-game coverage around 4 p.m., drew an average audience of 12.2 million viewers.
President Obama’s first pre-Super Bowl interview, with NBC’s Matt Lauer in 2009, brought in an average audience of 21.9 million viewers in Nielsen’s final accounting. The half-hour of 2011’s Super Bowl pre-game coverage — which included O’Reilly’s highly anticipated interview with Obama — attracted an average audience of 17.3 million. In 2016, Obama’s interview drew 14.9 million; in 2015, 16.4 million; in 2014, 18 million.
The Trump-O’Reilly interview drew a 7.8 household rating in Nielsen’s metered market overnight ratings. President Obama’s last three sit-downs before the Super Bowl drew overnight household ratings of 9.2, 10.2, and 11.5; his first, a 9.6.
Tuesday, February 7, 2017
Since Trump is All About the Ratings
Which is why he is obsessing over crowd size, the popular vote turnout, and Schwartzenegger's rating on The Apprentice, this will probably cause him to froth at the mouth a bit: