Ms. Bresch said the company’s latest actions would do the most to help patients where it mattered, by reducing their out-of-pocket costs. And she said that the $600 list price was necessary for the company to recoup its investment in the EpiPen, which includes raising awareness for severe allergic reaction and making improvements to the way the product works.So they advertise the living shit out of their product and their excuse for massive price hikes is to pay for the advertising?
As for "improvements", give me a fucking break. Epinephrine coasts a buck or two for the dose. The auto-injector is a mature technology, first developed by the government as a way to deliver antidotes for nerve gas. The EpiPen itself was developed about 40 years ago. Oh, they've tinkered with it now and then, but the major tinkering was done well over a decade ago. What they ahve been doing now is marketing the shit out of it.
No, what you have here is a greedy company that kept raising the price of a vital medication (or delivery device) and then, when they get called out for their greed, they blame the insurance companies for not blithely caving into their piracy. You want to know one reason why medical insurance is such a mess and why your rates keep going up? Pharma Sis is Exhibit "A" for that.
Pharma Sis's response has been to offer $300 off coupons, and it's probably a safe bet that few people will ultimately be eligible to redeem them. It's the same tactic that her brother-by-different-parents, Pharma Bro, rolled out when he was caught price-gouging.
They should be dealt with in the same way that pirates were once dealt with.