So this is apparently what happened. Over at Sniper's Hide, one of the gurus there ordered a rifle from Tactical Rifles. The rifle cost north of eight grand. The rifle apparently had the sort of fit and finish problems that would be unacceptable on a $400 Savage, let alone a custom build costing twenty times that much.
The guru wrote about the problems and his efforts to fix them, first with trying to get the company to stand behind their product and then having to pay someone else $1,600 to make it right. Discussing that apparently caused no shortage of butthurt among the people at Tactical Rifles.
Tactical Rifles' response was to file a lawsuit claiming defamation or some shit like that. The folks at Sniper's Hide have raised the cash to fight back.
I don't know how many people had ever heard of that company before. The market for custom sniper rifles that cost that kind of money is probably pretty small.
But I'm pretty sure that the market for rifles that cost over eight AMUs and then take nearly another two AMUs to make right is vanishingly small.
What I do know is that a hell of a lot of people are going to be familiar with Tactical Rifles' repuation, and not in a good way, because of this litigation. That's the Streisand Effect for you.
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