Sunday, February 17, 2013

Shorter Maker's Mark: "OK, We Fucked Up. We're Sorry."

Maker's Mark has changed its mind about watering down its booze:
You spoke. We listened. And we’re sincerely sorry we let you down.

So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof).
I suspect that they are just the latest company to find out that the Internet has an amplifying effect on public opinion. Especially when companies are doing moronic things.

I don't know if any of the 84 proof crap made it to the shelves, but it'll probably be a "New Coke" grade collectable if any did.

(H/T)
on or about

4 comments:

  1. montag2/17/2013 6:19 PM

    Had they just gone ahead and done it without telling anybody, would the world have noticed?

    ReplyDelete
    Replies
    1. Comrade Misfit2/17/2013 8:09 PM

      I think so and the blowback would have been an order of magnitude greater.

      Delete
  2. Old NFO2/17/2013 9:06 PM

    Apparently it did, and THAT caused the blowback...

    ReplyDelete
    Replies
    1. Comrade Misfit2/17/2013 9:53 PM

      I gather that they didn't try to sneak it onto the shelves, they announced the change. The local Wally-Woild liquor shelves had the 90-proof stuff.

      Delete

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