Thursday, June 10, 2010

Excuse Me for Saying "Chevy", Worthington G. Waddlebutt

On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of “consistency” for the brand, which was the nation’s best-selling line of cars and trucks for more than half a century after World War II.

And one way to present a consistent brand message, the memo suggested, is to stop saying “Chevy,” though the word is one of the world’s best-known, longest-lived product nicknames.
Good luck with that. You clowns still owe us billions of dollars and you're going to quibble about what we call one of your car lines?

You're lucky that we're not generally still referring to your cars by one of the nicknames that we were using for a few decades: Pieces of shit.

3 comments:

  1. New Coke marketing strikes again.

    ReplyDelete
  2. Wait, when did GM products stop being pieces of shit?

    Or maybe I read that wrong.

    Wishing I still had my '63 Falcon ...

    ReplyDelete
  3. When I worked at McDonald's I got in trouble during an inspection for saying fish instead of filet as shorthand for the Filet-O-Fish Sandwich. (Also, spellchecker recognizes fillet but not filet.)

    ReplyDelete

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