The reason is not simply that more households own DVRs — 33 percent compared with 28 percent at this point in 2008 — helping some marginal shows become hits. It is also that more people seem content to sit through the commercials than networks once thought.I do not understand that at all. I don't have a DVR, but I do have a VCR and DVD/RW combo unit, so I record the shows I want to see. I watch them later, precisely because I can then fast-forward through the commercials. For one thing, in an hour-long show, nearly 30% of that time is for commercials. Second, most commercials are so annoying that they occupy most of the entries on this blog.
People have to be really dead-ass lazy to sit there like a slug and watch the commercials on a show that they recorded. No wonder their children would be smart to study Mandarin.
What's even sadder is that many DVRs have the means to skip commercials automatically if you set them up that way.
ReplyDeleteI suspect this trend has something to do with the commercials being almost as entertaining as the programs they interrupt.