It's not so unusual for retailers on Black Friday to run specials "quantities limited", to try and generate traffic. But when the "limited quantity" turns out to be "one", that's fucking abusive.
That's just what happened in a Radio Shack in Monroeville, PA, a suburb of Pittsburgh, according to the Pittsburgh Post-Gazette. They advertised Zune MP3 players for $50 off and they had just one of those little fuckers.
That's a way to generate foot traffic into your store, I guess, but don't be surprised if they are holding pitchforks and torches.
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